In Discussion with Robin Henry: On Honey Dip and Creating Space


Portrait of Robin Henry by Natali Bravo. Photo courtesy of the artist.

By Étienne Lavallée

In the neighbourhood of the Old East Village, on the main Dundas Street drag, is an unassuming row of storefronts. During the day, Dough EV is a quirky doughnut shop, with rotating seasonal flavours, staffed by friendly queer employees. It’s a great use for what was formerly The Root Cellar. To the left of Dough EV’s entrance is a little green door encased in brickwork. At night, this little door opens to a dark stairwell, and if you mount that staircase, it’ll take you upstairs to Honey Dip. Honey Dip is no dive bar, but a spot for local artists, musicians, creatives, and weirdos to meet, mingle, and perhaps even collaborate. There’s something different happening at the Dip every night. It might be a DJ Night, a grindcore band, a crafting night, live noise rock, a record flip. The staff tries to keep it booked every night that the space is open, Wednesday through Sunday. Come often enough, you’ll get to know the regulars. 

On the dance floor, where our bodies intermingle, the distance that developed between us all during the pandemic narrows to a sliver. Strange bodies, unusual bodies, tattooed, pierced, patched and resewn, remade in their own queer image, mosh, dance, writhe and breathe together. The world becomes a little less lonely. Throbbing and laughing, dancing and touching, we’re unified. We become one again. This is our home, our world together.

Honey Dip owes a lot of its success to London’s queer community, especially queer femmes who attend Honey Dip’s many Sapphic nights. It is a queer-owned and queer-staffed establishment, and while it’s difficult for a bar to be a safe space, it is a compassionate and caring space. I had the privilege of sitting down with Honey Dip’s main founder, Robin Henry. Robin has been an active member of London’s art community through their work as The Real Antler Press, their multiple city murals, and past art exhibitions at TAP Centre and Jonathan Bancroft-Snell Gallery. We sat down together at Dough EV and chatted about it.

Photo by Justice Bekke, courtesy of Robin Henry.

Can you run me through a history of how you acquired the space?

It used to be an organic restaurant, and the upstairs was a room for rent for bridal showers and office parties. The bar that was up there, the structure was already there, and there wasn’t really a stage. You could fit maybe one acoustic musician. Dough EV took over the restaurant, the upstairs sat empty. Some of my friends and I started booking shows in Dough EV in response to the general lack of musical spaces in the city.

This was after Call the Office had shut down, right?

Yeah, we had lost the Embassy, we had lost The Salt Lounge, we had lost many of the house venues — there just weren’t a lot of places. London[‘s music scene] was just revolving around the bowling alley at that time. We started booking shows and concerts, open mics, in the doughnut shop at the time. At the time I was booking with anyone that would let me use their space –at Brown & Dickson’s, Back to the Fuchsia, in the Squeaky Wheel Bike Co-op, and those are now going strong as Gears [Concert Series] — to convince anybody I could to post a weird little artsy event. We started doing it at Dough EV regularly around the end of February 2025. The two owners of Dough EV, Aaron and Tara, approached me and said the shows had been going really great, we’re doing them all the time, and we’d like to do something more serious with that. They asked me, would you be into going in on a venue with us? We received the lease in June, so we had until June to make it a viable space. So we flipped the space and renovated it. There were three months of renovation — the community rallied to renovate it with me. We didn’t hire reno help, it was just all DIY. We flipped the stage. Girls Rock Camp donated a stage they used for an exhibition they were involved in at Museum London; the premise of the exhibition imagined if the music scene was matriarchal instead of patriarchal. They built a music venue inside of Museum London for this exhibition, and then the stage sat in a storage locker for a few years. They contacted us when we opened and asked if we wanted it. We disassembled it and re-assembled it upstairs.

Within three months we had our opening, and I had an exhibition at the same time, which was crazy. That was at Jonathan’s [Bancroft-Snell Gallery], and I would be here from waking up until 11 PM building Honey Dip, and then I would have to get home and work on paintings for the exhibition until morning. The craziest work schedule I ever had, but very fulfilling. My entire life was consumed, dawn to dusk, by making an art space and making art. I had my exhibition, and within a week of the exhibition opening was our launch of Honey Dip. Also, simultaneously was the pinnacle of MAGICAL London. That was the crescendo of MAGICAL London. MAGICAL was a collective of show promoters and queer culture creators in the city. It evolved from its original conceptualization and morphed, founded in part by Regional HIV/AIDS Connection [funded by the London Community Foundation]. It was effectively a supergroup of queer organizers. It felt like, what if all these DIY organizers who were pouring money out of pocket to make these events happen, to make music performances, open mics, dance nights — what if we all had money to work with to host these events? The initial goal was to host 12 events, but when we got some funding, it turned into 3-4 events a month for a year, and then it crescendoed with a week-long marathon of events. It ended up being roughly 30 events and a book launch. It was a bunch of people who were used to doing it with no money, finding ourselves with money, so we were able to stretch it much farther than we expected.

What happened to MAGICAL London then?

It was incredibly demanding; none of us were getting paid to do it. It was such a consuming and ambitious project. It just ran its course. It was proof that with support these things could happen. Anybody in the arts knows that grant money doesn’t flow like water. Everyone involved in that work is still doing it in some capacity.  RHAC is still doing incredible work – Honey Dip came out of it, queer cultural forces came out of it, but we just don’t function as a collective anymore.

Everyone’s still part of the community, still organizing and gathering people.

Yeah, we just don’t have a shared budget we’re pulling from. In a way, that makes some of it easier: the fewer people you have to consult, the faster your work can go.

Willow Switch at Honey Dip. Photo by Justice Bekke, courtesy of Robin Henry.


How would you describe the unique vibe and character of Honey Dip to someone who has never climbed the stairs to visit?

The vibe is – it’s if you let a bunch of people who organize house and DIY shows take over a cocktail bar. It’s like a package of peanuts that says “may contain nuts” – we are ground up, a DIY gathering space. In spite of having a home base, we’re still running it like it’s DIY because those anarchist values are interwoven with punk, underground, queer, and drag culture.

When Honey Dip first opened, it came out of a clear need for affordable art and music spaces in OEV. Looking back at the early days, what were the biggest hurdles in turning that concept into a fully functional local bar?

It’s my hope that this is still the early days. We’re a year in. I want this to be an institution in this city. Part of my desire in founding this place is creating a space for the outcasts, the queers, the musicians, the artists. I think one of the biggest challenges is that the culture of that type of nightlife is not baked into the fabric of London the way it may be in other major art cities. [We’re creating the kind of space where] you don’t need to know what’s going on, you just show up and see what’s cool. We’re teaching a new generation of London punks and queers what it is to have a gathering space and nightlife because we’ve all become accustomed to staying home and engaging with the world through screens and social media. We need to relearn how to engage with our people, in person.

With each other, to talk to each other outside of a screen.

The truth is capitalism benefits from us not gathering.

The alienation makes more money, right?

Yeah, and I view it as a very imperfect but very political thing, to create a gathering space for people who don’t have access to that regularly.  There’s plenty of bars locally that have not made it their grind to host local music events. Another challenge is that young people don’t engage with alcohol in the same way that we [millennials] do, and that’s our main revenue source, so that becomes a tricky thing. That’s why we offer alternatives and mocktails.

When I was growing up, drinking was a huge part of the punk subculture, and the way young people interact with alcohol is being approached with more moderation now, which changes how they interact with the space, right?

I think it always will be to some extent. But it’s different. I think they have a healthier relationship with alcohol. Our generation spent so much time sneaking around and hiding that we had weed because it was illegal, and now these kids can go to a dispensary, spend $5, and get an edible that will keep them high for the night. I think the biggest challenge is that alternative people, queers and punks, became accustomed to staying home. There’s nothing that’s for us, [that] lets [us] just hang out and do something on our terms.


You hosted an incredible number of events in your first year, well over 200, is that correct?  Looking back, what has been the most defining or surprising moment in the bar’s history so far?

It’ll be about 227 events by the anniversary. It’s hard to place. When you do this many events, it’s no longer any specific moment. One concert can feel monumental. When you place it in a sea of events, it becomes a drop. It’s more about the entire body of work.

Does it run together for you sometimes?

Yeah, they bleed together. For me the most life breathed into this neighbourhood, and to this scene, was our Halloween run where we had four concerts back-to-back, four events back-to-back, that ranged from a folk horror night to a surf rock night, to a DJ night, to Slash Need. To me, each one of those four events was so holistically different from the previous night. I was like, holy shit, London has as much of an eclectic range of creative engagement in this conservative city, in this beat-down little neighbourhood, as there is in any other art city in Canada. I really believe it. It has everything you need, but you do need to know where to look.

Photo by Justice Bekke, courtesy of Robin Henry.

London is what you make of it, and it requires effort to find the good in it. But there’s a lot of it, is the thing. I think you and I are very much of the same mind that London has loads of potential, and it has so much good hidden within it. You’ve got to find it.
Yeah, these things don’t happen overnight. I think this vague idea of community is impossible to pin down, but you know it when you see it. There’s more to it than just talking about it.

Between live music and queer events to 16mm film screenings and creative workshops, Honey Dip is incredibly multi-faceted. What is the long-term vision for the types of programming you want to bring into the space?
Honey Dip feels like a blank slate; it takes a tremendous amount of effort to make this happen. It’s a lot of hard work on myself, the owners, the staff’s part. It is a lot of people coming to us with crazy, weird ideas. The vision is that we have more people coming to us with crazy weird ideas than we can handle, and it has to start existing in other places in the city in a major way as well.

I want our cup to be so full it floods the city around us, with queer culture and love, with dirty punks, and anarchism, and lowdown commies everywhere.


It has to overflow.
Yeah, I want our cup to be so full it floods the city around us, with queer culture and love, with dirty punks, and anarchism, and lowdown commies everywhere.


You’re seeking a very Ace of Cups situation.

It has to be! What’s the alternative? We wait for other people to do it? We wait for corporations to realize there’s potential for profit, so they target us, like they do with Pride, and then they withdraw when it stops being profitable? It has to come from the ground up. Seeds break through the concrete; no amount of concrete is going to stop that. I don’t care how cringe it is to be holistically sincere and optimistic. Being relentlessly optimistic and passionate has to be part of it, because if we want to believe in a better future, we have to believe in a better right now.

We have to put in the work on it.

It’s easier to believe in a better right now than ever, when you open up a space like this, and you see this many people gathering. It’s easy to believe in a better right now when the community has shown up as they have.

The timing on this has been kind of amazing. You managed to fill a cultural void at a post-quarantine period when we didn’t have a lot going on. Call the Office had closed, and you managed to fill something that was quite vacant. I think anyone here who’s part of the music, performance, and art scenes were really craving this.

The community was ready for it. See a need, fill a need – that very DIY punk ethos. When you can’t find a venue, you get a generator and have a show under a bridge. You can’t find a gallery that will exhibit your work, so you talk a coffee shop into hosting your exhibition opening. That fundamental leftist principle that you have to build the world around you.

Nobody’s going to save us but ourselves, right?
Right, no one’s going to do it for you. We’ve watched so many new bands form, new forms of cultural promotion like Sapphire 519, like Stompbox. These are all new in our community. We can’t skip over these other spaces that are also filling the need.

Sapphic Invasion at Honey Dip, organized by Sapphire 519. Photo by Justice Bekke, courtesy of Robin Henry.

Do you think that the close-knit nature of our London community helped Honey Dip succeed?

Everyone in Southern Ontario uses Toronto as a measuring stick to determine whether their culture is successful, relevant, up-to-date, but if we opened Honey Dip in Toronto, it’s a drop in the bucket. If we opened it in Toronto, it might not be meaningful or a force that can affect a whole city. In London, due to scale alone, a 65-person capacity room can have a massive impact on the music scene. It can be powerful enough that many of the queers and punks in my age group had to move away from London to seek cultural fulfillment. [They moved] to seek out queer community, artists with vision in alignment with their own, and now people can access that here. I would rather do this in London, Ontario than any of the major cities. I’d rather do this here than Vancouver, Toronto, Montreal – because it is deeply impactful here.

Because of our size, and because of London’s unique, gritty atmosphere, it’s more meaningful.

London is a corporate city in a lot of ways –a lot of corporate enterprises, factories, malls, corporate restaurants. These corporations have abandoned the downtown core, saturated the suburbs, but there’s an entire populace of working-class people who make the city run, a working class that keeps these restaurants staffed, that keeps our city working. And punk music always needs to be connected to the working class. When it’s not, it’s no longer authentic; it’s a product. Those are the people who gather here, those are who we’re here for. 

As the bar grows, how do you plan to balance keeping the space accessible and affordable for local DIY promoters while ensuring the venue itself remains sustainable?

The premise is that we always want it to be ground up – that is our hope as we build this culture in the city. I want a noise show with a full room, but I’ll book it either way. I just want to see the art happen, and I want to contribute to the legacy of noise music in the city.

We have such a rich history of noise music here, due to the Nihilist Spasm Band and the Regionalist Movement. It’s baked into London’s punk culture. But I want to be at a point where it becomes more sustainable and viable because it’s part of the fabric of the scene, not just the fringes. In a world that is always going to be more expensive than the working class makes, it’s important that we always lead with it being affordable. That’s why we have NOTAFLOF (No one Turned Away for Lack of Funds) as an evolution of PWYC (Pay What You Can). I would rather have you in the room than your ten dollars. I want to start offering larger events which will mean larger ticket prices, but hopefully with the support of a blooming scene and maybe some sweet government money – some grants – I can go a little farther. I always want to be able to offer local tier shows and DJ nights. If this place becomes only touring bands for thirty dollars, we’ve lost sight of what we’re about. The goal is to always include and prioritize the local scene and then have keystone events that might be a little pricier. There are so many ways to get into a show for free — if you work doors, if you go postering. I’ve even told people if they can bring three friends who can pay, then I’ll get you in free. I just want bodies in here celebrating our culture. If someone can’t get in, there are a ton of ways to get in that make the space better, and you get to go in for free, so you have ownership of the event.

You’re a part of it at that point, and you’ve given a little bit of yourself to the space.

Yeah! The scene is most powerful when it is run by the people who participate in it, not when it is a booking agency or LiveNation, or something like that, dictating and pricing what the culture should be.

Given London’s history of losing punk and DIY spaces such as The Embassy and Call the Office, what can our community do to strengthen and further entrench these spaces into our everyday lives? What can we as community members do to make it last?

Take ownership of it. Take ownership over the future of the space so it becomes sustainable. Call the Office was able to last 30-40 years, and it did music events as the York Hotel did before that. The Embassy was around for nearly 50 years because people were deeply passionate about the space, in addition to a deeply passionate group of people behind the scenes, steering the direction. It’s about getting involved. If you want to see a queer grindcore [band], book them. Be the reason. Or even better, start one. If you want to support your favourite band coming to town, poster around town so no one misses it and the room gets full. Be the reason a bunch of people gather.

I love how many community members have contributed to raising awareness of these events. Knowing it’s difficult to get people to leave their enclaves, I really appreciate the community members who have stepped forward to promote these events and gatherings. I love walking around the core and knowing what comes next. This way people know there are options other than staying in and endlessly scrolling their phone.

I’m a deep believer in the culture of postering – creating physical media and creating an archive of these posters. I’ve designed as many of the posters for these events as I can because I love poster art. I try not to compare cities, but I love walking through Montreal and seeing rows of event posters on every storefront and [every] telephone pole plastered with art made by a human being.  I love this physical media.


There’s something very special about ephemerality, isn’t there?

We talk about a show poster like it’s an ephemeral thing: you do a poster, the poster goes up, the event happens, and the art is dead. But the truth is it lives on, on the wall of a teenager’s room, it exists in the archive of a small DIY gallery, it exists in a zine. We talk about how the internet is forever, but the internet is not forever. The internet is new, and vast, and things get lost easily. Some of my favourite bands in the world, I cannot find their music for the life of me, and they were only around ten years ago. To me, that cassette, vinyl, poster, is forever. To circle back to the question, the best way to get involved is to take ownership over the archiving. People like Nat Bravo, Justice Bekke, like Ruby, show up and document the happenings. Every time that somebody documents and makes a zine, that’s evidence that queer culture exists, that a counterculture existed in that year, in our city. So show up, take pictures, start a blog, start a distro. There are so many ways to get involved. Start a band.  If you don’t play an instrument, draw a poster. If you don’t draw, take pictures. Organize a queer potluck. It’s all part of something larger.

It’s part of our culture that’s constantly growing and changing. It may not even seem like something right now, but there will come a time, years down the line, where we’ll want to be able to see that growth and be able to say ‘What a unique moment in London’s life.’ Taking ownership of that is part of making sure it lasts, right?

It’s one of the things I struggle with and have a fear around. My focus is that I am great at making it happen, but I’m not good at archiving. That is not my strong suit. It needs to be on other people to document these things and take these things from ephemeral to permanent.

What does community mean to you?


It used to mean just going to a punk show, a gathering of friends. Now it’s about showing up for those friends until you get to see them grow as people. It’s hosting enough shows to see them going from shaking with fear for their first time on stage to now fronting a band and being a total rock star up on that stage. It’s not just the show, it’s the human element. It’s the sitting on the sidewalk for the last two hours after the show has ended because you don’t want to stop talking with your friends, so you’re sitting and smoking and laughing. Those are the things that define it for me, how we show up for each other at the gathering space and beyond. Being queer is a radical thing in a world that doesn’t want you, that desires you to be so definable. I feel it’s inevitable that we’re all going to change the world a little bit. Perhaps not the whole world, but our little piece of it. That’s how I think of community.


Community and Softness: In Conversation with Soft Flirt

Alayna Hryclik of Soft Flirt. Photo by Saros Creative, courtesy of the artist.

By Étienne Lavallée

Soft Flirt is a project run by Alayna Hryclik out of London, Ontario. Alayna runs Soft Flirt, a printmaking, mural, and illustrative art practice built around concepts of softness, locality, body positivity, platonic relationships, and dark humor. She can be found on Instagram as @softflirt and her website at softflirt.ca.   

E: You just had a super successful Soft Fest. What does it mean to you to provide this creative space for Londoners right now?

A: I think that, for myself and my own artistic journey, community support has been essential for my own livelihood, for battling imposter syndrome, and for feeling supported and having a network of people who are not only working together but championing each other’s success. So, I think that entering my 8th year in business, Soft Fest has become important to me because I’ve had such success going to other people’s events and building community that way. I think it’s important for me now to start creating those spaces for other people, especially emerging artists, and to help continue to create community spaces in London. I’m deeply passionate about community and I feel it’s always the buzzword that I talk about a lot, but as anyone who shares in the beautiful community knows, you can become obsessed by it and it’s all you want to talk about.

E:  Absolutely! Very relatable on my part; I don’t have to explain to you, we’re surrounded by creative people, and I think that London has a special network of creatives.

A:  I also think, although costs are increasing everywhere, that it is slightly cheaper to do things here, so we have more ability to try something that might not be doable in Toronto, Montreal, or New York. For me, I feel I’ve passed a hurdle in my business—I’m established. I feel comfortable to try something new, and for me it’s this new self-assigned job: creating options for other people and creating what I want to see in the community. For me, the softer, the better.  

Soft Fest by Soft Flirt. Photo by Saros Creative, courtesy of the artist.


E: Absolutely, all of that! I think softness is a big deal right now because the world in many ways seems to get harder and nastier. So not only is your work creating a counter-narrative to that, but it’s also imagining a better world— I love that. Correct me if I’m wrong about that interpretation.

A: I think that’s a nice way of putting it! I don’t think in terms of what I’m doing in this specific decision—I’m making. Most of my work is inspired by either what I want to see, or a reaction to what I’m seeing. A lot of my local stuff is tongue-in-cheek; there’s a bit of hurt underneath. There’s some humor, but with my gravestone design, there’s a hurt for the city that’s lost all these treasured spaces. But there’s also a bit of confusion about it. Why does London lose everything? There are so many layers to that, but I think a lot of them can be seen as negative. I think the work has been an interesting way to put an artistic spin on not just being negative about the things that are hard, or the things that are frustrating or sad, but to try to see through it with softness.

The Lost Loves of London design. Photo by Saros Creative, courtesy of the artist.

E: I absolutely love the gravestone design; I got that shirt for my partner. When he wears that shirt out in public, everybody points out that they remember this place or that place.

A: I get the same responses from people when I have the shirt at markets or events. This year I made a big version of the design featuring 163 places. It’s become this fun local history project. I’ve never thought of myself as a local historian, but I feel I am now.

E: That comes with community engagement, doesn’t it?

A: It does! They’re inextricable from each other. When you’re looking into the deaths of these important community spaces, you have a community history. You become a local historian; you’re deeply thinking about these places that used to host house parties. When I was in my twenties, my favorite thing to do was go to a house show. There was something about seeing a show in somebody’s basement that had a certain layer of specialness. You have that deep community bonding where you’re dancing, and you’re in the pit with people, sweating together, screaming together—there’s something special there. Maybe you don’t know it at the time, but when that space is gone, you yearn for it. That gravestone design was creating a space for that grief. I didn’t realize what I was making at the time. I had the idea, brainstorming with some of my friends in our print shop, and I was like “This would be such a funny zine.”  And then it just spiraled out from there. My idea came first, but then the more research I did, the more I asked people about their favorite lost spaces, the more the work became a piece of old memory, with all the feelings alongside that. It’s been an amazing connector for me in the community.

I love to make niche London merch, but, beyond that, it is about the connection aspect. It’s not just about making a T-shirt for me, it’s about the message behind it. A T-shirt can’t be just for me—it would have five places on it, and it would be only my memories. It has to be for the community as shared memories. Shared memories–that’s part of what builds a community, it brings people together. You share in the good and the bad.

E: Your style, what I’ve been seeing from you, is connected to shared spaces, community experiences, and creating work out of it. What is this process for you and what does it mean to you?

A: I think it gives me something to have purpose for. I am an artist, and it’s great that I’m making art. I think having a community lens to a lot of the work that I do, or even who I work with, is important. I am somebody who doesn’t really expand beyond London. I have a support network here that aligns with the mission around everything else I’m doing. I’m getting a mural project and then my next mural is from word of mouth because this person saw the other job that I did. It just demonstrated to me that you can have a  strong supportive community and don’t have to strive for something else. This goes back to when I was in art school at Western. There was this idea that to be an artist, you had to move to a bigger city and be represented by a gallery. That was the way to do it, constantly marketing yourself, and trying to live in that super inauthentic fine art space supporting the bourgeoisie.

I think it’s been revolutionary to make a $3 sticker, a $30 T-shirt, or a larger project mural, and have it be for people in my local community. I don’t need that pat on the back recognition, that gallery stamp of approval, or being purchased by a collector to call it art. That’s been a powerful thing for me and driven a lot of my work. I shelved that frustration of not being able to achieve that ideal when I left university, and now it’s a joy to be able to say I didn’t need to do it that way. I was able to do it my own way. I am so supported here, so it’s in turn made me feel that this is a good place to be. It is a good place to put down roots, and I’m happy to be here. I have no plans to leave.

Pamela Scharbach (L) and Alayna Hryclik (R) of Mural Baby. Photo by Saros Creative, courtesy of the artist.

E: We have a unique environment here in London with a small-town feel but a lot of big-city amenities. That includes our cultural scene which has huge potential for growth. I don’t think we could see that growth if all of us were to give up, throw our hands in the air and say fuck it, I’m going to Toronto. Obviously, we talked a bit about it already, but are you able to reveal the locations of your upcoming mural projects in our city?

A: I can reveal both of my next projects! I’m very excited about them. The first, which hopefully is starting this coming week, might be an ongoing project over the fall depending on timing. My mural painting partner (Pamela Scharbach) and I painted a fun project at the Big Brothers Big Sisters location on Wharncliffe. We did this fun meandering line about the building, and it’s been one of my favorite projects. They have an amazing team, and they got a grant to upgrade their boardroom into a community room. They reached out to me again, and they want to bring us back for another mural project on the inside this time. I’m excited to work with them again—they were great people to work with. It’s nice to partner with people who are community-minded and who make such an impact in the community. We’re still in the brainstorming process but the ideas are flowing, and Pam and I are very excited about that project.

The second mural project I have coming up is for the Summit at the Western Fair. The Summit is an urban arts exploration event put on by Ken Galloway and his Risky Play with Paint Initiative project. Last year I was able to paint a peanut-harvesting wagon. This year I’m still waiting on some of the details, but I will again be painting live during the Western Fair. You have all kinds of people, including people from out of town, watching and talking to you.  I’m an introvert, but to be the spectacle, you must be kind and talk to strangers. There’s a lot of people who come over, and whatever you’re doing sparks a story in them. I’m talking to people, I’m making connections, and that’s part of the fun of it too.

Both of those projects I’m excited about, and both are for people that I worked with last year who have brought me back this year. Constantly building relationships and working together multiple times is always fun. I feel murals have this immersive experience working with this specific person in their location. It’s so nice and so fun, and then at the end of it we’ve developed some beautiful friendships.

Soft Flirt Mural from the Summit at the Western Fair, organized by Risky Play 519. Photo by Alayna Hryclik, courtesy of the artist.

E: I’m so glad we have these mural initiatives, because they bring a lot of brightness and cheer to our city during dark times, including the literal darkness of winter.

A: It’s all free, publicly accessible art, which is something I’m passionate about.

I love London but let’s not waste words. There are some serious downfalls, especially when it comes to certain City Council initiatives, and the things that get funding, and the things that don’t. At least we have public art if not other things. Living in London, I know that there are serious problems, pitfalls where we lack support for social services like SafeSpace and the work that they do. If I didn’t have a positive way through, I would be so mad at the world, and that’s not productive either. They’re trying to turn things around, and art helps us do that. I think having a platform in the community also helps me do that. Community is amazing. There are so many good things, but also, we have to put them in the context of giving support to the people who need it. Even if I can’t give someone money, because I’m still a working artist, I can share my platform with people or align my community event with something. These things give us a united front against the problems we face—like certain city counselors who antagonize social support organizations in our community.

“Everything is Fine in London Ontario…” T-shirt by Soft Flirt. Photo by Saros Creative, courtesy of the artist.

E: You have experience with local exhibitions, galleries, and arts events. You did Print Pop earlier this year at Palasad, and prior to that you were at TAP Centre for Creativity. Was there anything else this year that I missed?

A:  I had a small show at Variety Cafe. They’ve become great advocates for local shows and local artists, and they’ve been incredibly supportive of me. That was a nice little diversion from my typical artwork. It was a textile collection, but it’s something that I always want to come back to. They gave me the platform to do that, and they’re supportive and encouraging. That was lovely. Then I do a lot of work with Punk Rock Flea Market (PRFM), which is a market with live music as well. PRFM has been instrumental in keeping a DIY spirit alive in our community.

E: London has this dialogue where the harder and grittier our city gets; the more punk rock people seem to get about it and the more people try to create with each other. PRFM helped a lot of small punk bands and visual artists get exposure. I can see how strongly they’ve influenced you and how you’ve influenced them.

A: We’ve been aligned from the beginning. I launched Soft Flirt at the first PRFM. At that time, they were just community members, then we became friends in the process. I did a bunch of markets over the years, and then in 2022, I weaseled my way onto the team and now we work together. It’s been a beautiful reciprocal relationship. We have a shared anniversary and a shared history, which is a fun thing to have. We [had] our September market on the 28th, and it’s the anniversary of Soft Flirt and also the anniversary of PRFM.

E: Could you tell me a little bit about some of the challenges you’ve experienced and your triumphs too?

A: There have been times when I should have had a part-time job to help support myself financially, but I was digging my heels in and making it work with Soft Flirt alone. A lot of my challenges were times when I didn’t have a lot of jobs going on, when I didn’t have markets, or when I didn’t have a lot of places where I felt I could share my art. I work well when I’m busy all the time and I have lots of stuff going on, but then the well runs dry. I get to completion and then I just allow that to spiral. I don’t necessarily always pull myself back up in a timely manner.

My hardest ruts were self-imposed, and I think that’s important to learn from and learn through. There are things that I could have done to make things easier for myself, but I was stubbornly motivated to succeed alone. I’m somebody who struggles with rejection sensitivity. I’ve applied for a lot of public calls for murals, and applied for grants, and I get my hopes up. If something doesn’t come through, I’ve had to learn from my own feelings of rejection. I think that some of those experiences are unavoidable, and some of those are inevitable. It’s the growth of being an artist. You must keep trying. You must keep applying for things. You’re not going to get everything you want, and I see that as a struggle a lot of artists go through, and a lot of people in the community go through.  

There’s a lack of funding for artists, so the opportunities are further between. That’s something that I think I’ll always be challenged by. I get really excited about opportunities, and if I don’t get it, it’s always a hard pill to swallow. There have been some seriously difficult moments, just digging myself out of periods of funk without minimizing it. I’ve recently landed on what works well for me, and it is keeping busy and working together collaboratively with people that I’m excited about working with. Challenges and successes can be one and the same, and I think that the process of being an artist is finding your process.

“For a Good Time Call Anybody Else” T-Shirt by Soft Flirt. Photo by Saros Creative, courtesy of the artist.

E: It’s never easy finding the space to feel your feelings and get through it while becoming resilient and not bitter.

A: I had a bad bout of rejection this year, and it really hit me hard. I felt embarrassed by it. I had to work through those feelings which is why I took July off. I was so burnt out emotionally. I had three back-to-back months which were busy, high energy, and successful. Sometimes that pendulum sways too far in the opposite direction afterward, and I get hit with— I jokingly call it—Summer Time Sadness. It’s just burnout. If I’m not booking a mural for a couple of months, or I’m not booking a collaboration, then my spark, my fire, is a bit dim. Then it’s hard to self-start on my own ideas and projects. I work best when I keep myself busy because I have a constant level of inspiration happening. When the burnout hits, it’s hard to climb back out of that, because that’s the way that my brain works. It’s such a tough balance to learn to live with, to bounce back when you can’t even create. If I’m going to be told “no” by this thing I’m applying for, then why don’t I make my own thing? I think it can make you wallow sometimes, but the positive result of rejection is figuring out a way to make it happen yourself. It’s coming from my own pocket—that’s the reality of community projects sometimes. Funding is not so easy to attain, but the stubborn need to succeed is and it has to happen.

E: You have those projects coming up that you told me about, but, in the long term, what do you want to see for your practice? Do you want to do exhibitions, or do you want to do more festivals? What are your plans for your own art practice and for London as well?

A: Soft Fest is something that I plan to do once a year, every year until I’m done doing it. In the first two years, Soft Fest was a four-day event—something on each of those four days. That felt like the right formula, so I’m not necessarily dreaming too big. I would be happy if next year we do the same thing again. If I were to come into some community funding, I would just keep expanding. I would feel very accomplished if I kept it running for even five years.

On a personal level, I always love to try new things. I’m keeping it under wraps for now, but there’s a different art medium that I’m going to learn next year. I’m excited to open myself up to some new skills and it will expand my art practice. This sounds so sneaky, but it’s because it’s a secret until January.  I’ve always wanted to learn new artistic skills. When I started, I was sewing and screen printing. Now I’m screen printing, mural painting, designing, illustrating, and community planning. There are so many other layers to what I’m doing, and I want to be a jack-of-all-trades. I want to say “challenge accepted” to different directions and paths. Within Soft Flirt, I don’t know what my goals are necessarily, because I maybe don’t know about the opportunity yet. There are endless ways that I want to expand my art-making and develop new skills, but also hone the skills that I already have. I want to paint more murals, I want to screen more T-shirts, but I also want to learn new things and try new events.

I would love to do more work with galleries. It was just cool to work with TAP Centre for Creativity this year. I could see some Soft Flirt gallery shows in the future. The possibilities are endless. Maybe something huge will change and suddenly we’ll get loads of arts funding. Everything is up in the air right now. Everything is chaotic, but that means good things as well as bad things could happen. I am such a hopeful, optimistic person who has been beaten down over the last four years. I miss being delusionally optimistic all the time— it keeps your spirits high. You can’t just focus on all the bad. The bad is happening and we have to recognize it, but it doesn’t really do us any favors if we can’t be hopeful for a different reality. Otherwise, you are just going to wallow and, while there’s good art made in wallowing, there’s also good art made in hope. All the feelings are valid, but I think there’s more positive progress with the hopeful.

 I think it’s powerful to embrace softness—it’s the solution to things that are harder.

E: Circling back around to softness and how softness plays a huge role in your work–what does vulnerability mean to you as a radical act?

A: I’ve been a plus-sized person and see the plus-size body through a lens of softness. I’ve spent a lot of time struggling with my own identity, and my own image in the world, and I feel I’ve developed some beautiful things out of protecting myself. It’s taken me a long time to come to a place where I’ve been able to embrace my literal softness, and alongside that, I formed some beautiful friendships. I’ve been all about platonic love and platonic romance in my life, and I think that it was something that I had to learn through that lens. To be able to put that into my art and to create what I’ve created now, I’ve deprioritized traditional romantic relationships in my life in favor of nurturing beautiful platonic relationships—creating community before I knew that that’s what I was doing. Having these friendships in predominantly female spaces and queer spaces was everything. Societal expectations about pursuing a partner are shoved down our throats in general, and that’s just sort of what you’re supposed to do.


E: You lose something when you sink all your spirit and your heart into one single romantic relationship. You’re missing out on all those nuanced connections.

A: There’s just layers to it. I must honor that part of what makes me soft. It comes from unlearning internalized fatphobia and the trauma that went alongside that, and feeling grateful for what my body can do for me now. There’s a softness to that that I don’t think I’ve ever spoken to specifically, but that’s part of the core of what I’m doing. Then there’s this lens of platonic love. The harsh reality is that we’re always faced with the hardness of the world. We all have this inner softness, and why not make it more of a priority? Why not make it the focus of what you’re doing? It’s a literal thing, but it’s also a theoretical softness and being tender with yourself, your community, with your loved ones.

I try to infuse that message in my art. I have some designs that don’t necessarily feel that soft, but it’s all about what I want for myself and for my community. It is a gentle place to live. I think some people get hung up on visuals; they think soft means pink and floral. I have a lot of those aspects in my work and there’s nothing wrong with that. It’s beautiful to explore the ways that softness can be an ideology and energy in pursuit of something more tender in the world, however you want to define that. I think that there are so many avenues to pursue softness in the abstract. Soft Flirt allows me to do this on a grander scale, and  highlight platonic relationships. I think that’s my new mission in life: to remind people that to have stronger romantic relationships you need to have the support of platonic relationships. I think it’s powerful to embrace softness—it’s the solution to things that are harder.

E: It’s also a revolutionary idea. We’re told from an early age not to be soft. We live in a heteropatriarchy that treats empathy as weakness. Kids grow up hearing messaging like “Stop crying or give I’ll you something to cry about.” We need to create a revolutionary space where it’s okay to feel these things together, where it’s okay to experience grief, softness, and tenderness. How else are we going to process these sentiments in our community unless we process them together?

A:  In my early days of Soft Flirt, before it became a business, it was a nickname. In the early days, it was my Tumblr identity. It must have been 2014-2015 that I stumbled on a piece by Lora Mathis about radical softness as a weapon. It was a while ago, but this idea that softness is the change, and softness is the medium has really stuck with me. Not everyone is going to get what this is all about, but the people who do are worth my time, my art, and my energy. That’s who I want to make things for.

I don’t always have the exact formula for the exact thing that’s expected, but nobody does. That’s not what’s being asked; what’s being asked is that we contribute positively and proactively and that we uplift and support our community.

To check out more of Alayna’s work through Soft Flirt, visit her Instagram @softflirt or her website.